Marketers are making billions of dollars a year
from information that belongs to consumers like you!
Almost everything you do on the internet leaves crumbs, cookies, or other data artifacts that fuel mega-marketing profits by targeting you and your money. Marketers gather and piece together your disjointed personal information from the different sites you visit and then use it for their economic gain.
That information is your information. It’s created by you and is based upon your activities. So, what gives others the right to take your information and profit from it at their discretion?
We believe that information created by your digital activity is your property; it’s your asset for you to own, manage, and control; and it’s for you to decide who uses it, how they use it, and how much you are going to benefit when you allow someone to use your data. Simply put, we believe that each person has the right to own, manage, and control their personal and marketable data. These are your Consumer Data Rights (CDR).
Just because we declare this is the way we believe it should be does not make it happen. It will only happen when consumers and CDR-respecting enterprises digitally unite to make CDR a reality. The personal data marketing industry works the way it works because the businesses that survive on marketing have no better alternatives. This CDR movement, with the help of consumers like you, will begin giving businesses an alternative only when we each claim our Consumer Data Rights.
Your Consumer Data Rights will become reality…
- once enough people demand action by joining together…
- once enough people join together simply because they see possibility…
- once enough people join together that the marketing industry takes notice…
- once businesses awaken to the competitive advantages in respecting your CDR…
- once people embrace the belief that we each have a right to the data that we create…
…and you will control and benefit from how your data is used.
When you follow this Consumer Data Rights blog…
- you will explore with us and help create Consumer Data Rights as a legitimate right independent from any constitutional or governmental regulation, and you will know that you had your hand in making that happen…
- you will discover that uniting with consumers can have more marketing power than the marketing industry itself, and you will know that you played a part…
- you will be among the very first able to to claim your very own…